It's Official: Ads Work Best When People Pay Attention
It's always been intuitive—now the data is in.
For every increase in % Attention, there is a clear lift in people who think of your brand when they think of your industry.
TVision partnered with Upwave, the leading analytics platform for top-of-funnel brand advertising, to quantify the correlation between TV campaigns’ eyes-on-screen Attention and its real-world impact on key brand metrics.
In this recorded webinar, TVision and Upwave data experts explain the impact of attention on brand lift and explain how marketers can optimize their TV advertising to increase brand lift.
You can also download the full report, here.