---
title: TVision + Upwave Brand Lift Webinar
description: For every increase in % Attention, there is a nearly 1:1 corresponding brand lift for key metrics, according to a recent study by TVision and Upwave. Watch the recorded webinar to learn more about the findings from this stdy.
image: https://info.tvisioninsights.com/hubfs/Screen%20Shot%202022-08-18%20at%209.54.20%20AM.png
---

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# The Impact of Attention on Brand Lift - Recorded Webinar

#### View the Webinar

**It's Official: Ads Work Best When People Pay Attention**

It's always been intuitive—now the data is in.

**For every increase in % Attention, there is a clear lift in people who think of your brand when they think of your industry.**

TVision partnered with Upwave, the leading analytics platform for top-of-funnel brand advertising, to quantify the correlation between TV campaigns’ eyes-on-screen Attention and its real-world impact on key brand metrics.

**In this recorded webinar, TVision and Upwave data experts explain the impact of attention on brand lift and explain how marketers can optimize their TV advertising to increase brand lift. **

**You can also download the full report, [here](https://info.tvisioninsights.com/tvision-upwave-report). **

 

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