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The Impact of Attention on Brand Lift

Download the Report

It's Official: Ads Work Best When People Pay Attention

It's always been intuitive—now the data is in.

For every increase in % Attention, there is a clear lift in people who think of your brand when they think of your industry.

TVision partnered with Upwave, the leading analytics platform for top-of-funnel brand advertising, to quantify the correlation between TV campaigns’ eyes-on-screen Attention and its real-world impact on key brand metrics.

Download the report to see the full results. You can also register for our webinar on August 17 at 1 pm ET to gain deeper insights. 

TVision is the leader in TV engagement metrics— providing second-by-second, person-level data about how people really watch ads and programming on both linear and streaming TV.

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