It's Official: Ads Work Best When People Pay Attention
It's always been intuitive—now the data is in.
For every increase in % Attention, there is a clear lift in people who think of your brand when they think of your industry.
TVision partnered with Upwave, the leading analytics platform for top-of-funnel brand advertising, to quantify the correlation between TV campaigns’ eyes-on-screen Attention and its real-world impact on key brand metrics.
Download the report to see the full results. You can also tune in to our webinar on August 17 at 1 pm ET to gain deeper insights.
TVision is the leader in TV engagement metrics— providing second-by-second, person-level data about how people really watch ads and programming on both linear and streaming TV.