---
title: TVision + Upwave Brand Lift Report
description: For every increase in % Attention, there is a nearly 1:1 corresponding brand lift for key metrics, according to a recent study by TVision and Upwave
image: https://info.tvisioninsights.com/hubfs/TVisionUpwaveReport_LandingPageHeader-1.png
---

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# The Impact of Attention on Brand Lift

#### Download the Report

**It's Official: Ads Work Best When People Pay Attention**

It's always been intuitive—now the data is in.

**For every increase in % Attention, there is a clear lift in people who think of your brand when they think of your industry.**

TVision partnered with Upwave, the leading analytics platform for top-of-funnel brand advertising, to quantify the correlation between TV campaigns’ eyes-on-screen Attention and its real-world impact on key brand metrics.

TVision is the leader in TV engagement metrics— providing second-by-second, person-level data about how people really watch ads and programming on both linear and streaming TV.

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