Ads work best when people pay attention. For our clients, TVision Attention data has been a critical element for running more efficient and effective media plans.
That's why we've developed our weekly Top Tips for Attention series. This week's installment is all about how to deliver impactful creative and beat ad wear out using attention data.
In part three, get step-by-step directions for using attention data to maximize creative performance:
Predict wear out and maintain campaign impact
Match good creative with the right programming
Boost brand recognition with second-by-second analysis