Ads work best when people pay attention. For our clients, TVision Attention data has been a critical element for running more efficient and effective media plans.
In this four-part series, Top Tips for Attention, we'll share tried and true best practices for how to build smarter campaigns and optimize performance using attention metrics.
Inside part one of this series, we provide step-by-step directions for using Attention data to:
Build better media plans by prioritizing planning lists
Break ties when evaluating close decisions
Optimize in-flight campaign performance
Make the most of make-goods
Download part one of our Top Tips for Attention series to build smarter campaigns today and stay tuned for the next three installments in the coming weeks.