In today’s uncertain environment advertisers must focus on maximizing the value of every ad dollar. Hear TVision, Xandr and moderator Adam Gerber, Global Chief Media Officer at Essence in a roundtable discussion that focused on:
- Using data to adapt to changes to the Upfront model, including shorter cycles and shorter lead times.
- Innovating to make informed decisions in light of tighter budgets.
- Using data-driven linear and attention data to find audiences (such as sports fans) elsewhere.
