Xandr and TVision Present: Optimizing Your Data Driven Media Campaigns with Attention Data
June 2, 2020
12:00 - 1:00 pm ET
Register for this Webinar!
In today’s uncertain environment advertisers must focus on maximizing the value of every ad dollar. Join TVision, Xandr and moderator Adam Gerber, Global Chief Media Officer at Essence, for a roundtable discussion that will focus on:
Using data to adapt to changes to the Upfront model, including shorter cycles and shorter lead times.
Innovating to make informed decisions in light of tighter budgets.
Using data-driven linear and attention data to find audiences (such as sports fans) elsewhere.
VP, Data & Analytics, TVision
Global Chief Media Officer, Essence
Senior Director, Biz Dev, Xandr (Clypd)
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