Xandr and TVision Present: Optimizing Your Data Driven Media Campaigns with Attention Data
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In today’s uncertain environment advertisers must focus on maximizing the value of every ad dollar. Hear TVision, Xandr and moderator Adam Gerber, Global Chief Media Officer at Essence in a roundtable discussion that focused on:
Using data to adapt to changes to the Upfront model, including shorter cycles and shorter lead times.
Innovating to make informed decisions in light of tighter budgets.
Using data-driven linear and attention data to find audiences (such as sports fans) elsewhere.
VP, Data & Analytics, TVision
Global Chief Media Officer, Essence
Senior Director, Biz Dev, Xandr (Clypd)
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