What Advertisers Need to Know This Upfront Season
One thing is clear: the TV industry has fundamentally transformed. Between the rapid adoption of CTV and calls for more reliable currencies, this year's Upfront season is slated to be more complex than ever.
Attention insights can help marketers answer their most pressing questions.
We've compiled must-know trends and tips for TV viewer attention. These insights provide direction for how to maximize the impact of your Upfront investments and navigate the changing landscape with confidence.
Download our guide to find out:
How optimizing for attention drives real results
Which top-rated TV shows get the highest engagement
Where to find the most engaged live TV viewers
How to compare opportunities across Linear and CTV
Download the Upfront Planning Guide today to ensure your budgets deliver more value than ever before.