Consistency and repetition are both critical for brands to stay top of mind with consumers. But as connected TV (CTV) ads become increasingly oversaturated, is there a point when seeing the same ad on repeat causes viewers to tune out?
To find out, TVision analyzed how creatives that aired more than once within a short period impact viewer attention.
Inside the report, gain valuable insights such as:
How much attention viewers pay to CTV ads that repeat quickly vs. those that are more spaced out
How different ad lengths impact wear out for repeat CTV ads
When repeat ads might risk viewers leaving the room
Actionable tips to get more ad attention
Download our new report, The Impact of Repeat Ads on CTV Performance, today to start building smarter CTV campaigns.