Every six months we comb through our data to show what viewers actually watched, not where a campaign report says they were served. These are the numbers members of the industry are using to inform decisions moving forward.
In the report we reveal:
- The H1 Power scores for series, movies, and for the first time live sports and events;
- Why the biggest World Cup audiences paid the least attention;
- How creator and studio content on YouTube split volume and attention;
- How much attention varies across CTV apps and the programs inside them;
- What separates Coca-Cola and Pepsi on attention, and how Coke’s AI ad actually performed despite the noise;
- Holiday creative by genre, ad attention by generation and frequency, and in-program sponsorship at F1 Australian Grand Prix, and so much more.
Download the report today!
