---
title: TVision State of OTT Presentation
description: Streaming is Here to Stay — Now Let’s Measure It. Viewer behavior is shifting — it’s time we know where it’s heading.
---

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# Ad Club of NY OTT Breakfast

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#### Download the Presentation

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#### **The State of OTT Breakfast:**

- #### How Viewers Watch OTT Content
  
  Which programs do viewers binge or watch together? Are viewers watching all applications equally?
- #### The State of Ad-Supported OTT Content
  
  How much of OTT streaming is on ad-supported content? Are high-streamers ever exposed to linear TV ads?
- #### OTT Audience Deep Dive
  
  What types of viewers watch content on OTT, and what linear programs are they also watching?

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