Understanding CTV Opportunities in 2023
As streaming TV has become ubiquitous, the traditional subscription-based delivery model has given way to ad-supported tiers across almost every major app. Any concerns that audiences would resist CTV ad models appear unwarranted, as viewers are spending increasing amounts of time on FAST, AVOD and Ad Supported apps.
While advertising is welcome on CTV, it does not mean that it has to be bought and sold the same ways it has been on linear TV. With access to more granular insights about CTV audience engagement, viewer attention and in-room presence, the opportunity exists for advertisers to engage much more effectively with CTV audiences.
As investments in CTV advertising balloon, media buyers and sellers need answers to important questions:
How can I optimize my CTV performance?
Download the report to learn more.