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The State of CTV Advertising: Mid-Year 2022

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The Future of CTV is Ad-Supported

All of the trends point to an increase in CTV advertising in 2022

    • Time Spent on Ad-Supported Apps is Up;
    • Viewer attention to CTV ads is up;
    • FAST apps are increasing household reach, while SVOD's lose reach;
    • Viewers are tuning in for premium CTV content;
    • Major brand marketers are investing in CTV.

Get the details behind these stats and so much more in TVision's 20+ page report on the state of the CTV industry.

Only TVision can provide the key attention, viewability and engagement insights found in this report. 

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