Welcome to the latest issue of TVision’s State of CTV Advertising! This year we've partnered to bring you even more insights from our friends at DoubleVerify.
The latest data on CTV advertising engagement shows viewer attention and engagement with ads steadily improving. The industry is moving quickly to take advantage of the significant improvements. Read the report to understand the latest trends in CTV viewing and app performance and discover ways to optimize campaign performance.
Which apps are engaging viewers best;
The shows and movies that engaged viewers in the first quarter of 2024, according to TVision’s Power Score;
The impact of pod length and pod position on ad engagement;
How viewer attention varies across app types, times of day, and more factors.
