---
title: TVision TV and CTV Trends 2023 - Report
description: Welcome to the latest issue of TVision’s State of CTV Advertising! This report features TVision data on app engagement, show and movie performance and how viewer behavior is impacted by ad placements in Q1 2024. In addition, this report showcases data pulled from DV Authentic Attention, the most comprehensive solution for CTV Measurement at scale.
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---

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# Q1 2024 State of CTV Advertising

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#### Download the Report

 

Welcome to the latest issue of TVision’s State of CTV Advertising! This year we've partnered to bring you even more insights from our friends at DoubleVerify.

 

The latest data on CTV advertising engagement shows viewer attention and engagement with ads steadily improving.  The industry is moving quickly to take advantage of the significant improvements.  Read the report to understand the latest trends in CTV viewing and app performance and discover ways to optimize campaign performance. 

- Which apps are engaging viewers best;

- The shows and movies that engaged viewers in the first quarter of 2024, according to TVision’s Power Score;

- The impact of pod length and pod position on ad engagement;

- How viewer attention varies across app types, times of day, and more factors.

 

**Download the report to learn more. **

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