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The Current State of TV Measurement
TV is a powerful medium, but it is changing. How can we measure this shift?
Variance in TV Viewability & Attention
TV Viewability and Attention are not constant. See how they vary by program, daypart, demographic breakout, pod position and more.
Impact of Quality Metrics
If you optimize for Viewability and Attention, what happens? How does it help brand marketers?
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