ASI TV
2019

• The Current State of TV Measurement

  TV is a powerful medium, but it is changing. How can we measure this shift?

• Variance in TV Viewability & Attention

  TV Viewability and Attention are not constant. See how they vary by program, daypart, demographic breakout, pod position and more.

• Impact of Quality Metrics

  If you optimize for Viewability and Attention, what happens? How does it help brand marketers?