Ad Scoreboard 2.0 is here
Most TV measurement can't tell you whether anyone actually watched your ads. Ad Scoreboard can.
Ad Scoreboard measures presence and attention at the person level, across linear and CTV, and benchmarks every number against the market. Now in 2.0, it's faster and clearer, with norms built into every view so you always know where you stand.
See how your brand performs on attention, presence, VPVH, and reach. Compare yourself side by side against your biggest competitors. Break out networks, dayparts, and demos week over week. Roll performance up by media group for portfolio decisions. Report linear and CTV together, or separately. On the Creative Scoreboard, the second-by-second attention curve sits right over your ad preview. You see the exact moment a spot wins the room, or loses it.
Ad Scoreboard 2.0 answers the question every brand is asking: did we actually capture attention. The demo below walks through the creative, brand, and network scoreboards, and shows how the data can sharpen your media and creative decisions.
