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2023 CTV and TV Viewing Trends

December 8, 2023

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With change and evolution a constant in the television and advertising industry, we take a look back at 2023 and see how that sets the industry up for 2024. Read on to learn:

  • Which Streaming shows and movies captured attention and engagement best in 2023. 
  • How live sports continues to be a boon for broadcast networks (and how CTV sports viewing is emerging)
  • The growth of ad-supported tiers among premium apps.
  • Where CTV ads perform best

 

And of course, we touch upon the biggest story on TV: Travis and Taylor.

Download the report to learn more. 

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