"Premium video is only premium if it is viewed and wins consumer attention."
"We now know that ratings are not necessarily correlated with consumer attention, and today we have far more valuable tools in our arsenal."
- David Cohen, former President, MAGNA
Download This Report to Uncover:
Top-Performing Programs, Brands, and Ads
Which brands, creative and TV/OTT content were based at capturing Ad Viewability and Ad Attention?
Special Events Breakdown
Whether it was the World Series, Emmy Awards or the US Open - which live events delivered the most value for advertisers? Which brands best broke through?
Second-by-Second Analysis
TV Performance Metrics are measured at the second-level. See exactly how advertising from leading advertisers like The UPS Store and Apple AirPods are keeping viewers engaged.