It's a transformational time for the industry as consumers increasingly tune in to streaming services, and subscribe to get the shows they want. SVOD and AVOD providers are fighting it out in an aggressive battle to capture viewer attention and increase subscriber rates.
In this industry snapshot, we take a look at which SVOD and AVOD providers are winning attention, and what shows are driving audience engagement. We also explore how premium movies like Disney's Mulan can help streaming services attract and grow new audiences.
