---
title: TVision State of Streaming 2025 report
description: "Welcome to TVision’s State of Streaming! 
 
In this report we take a look at the apps, viewer trends, shows and live sports that are key to streaming innovation in 2025. Download the report to learn which apps are on American TVs, the content that drives attention, and the brands that are engaging viewers in streaming environments."
image: https://info.tvisioninsights.com/hubfs/State0fStrteaming-2025H1-v2.jpg
---

[![tvision-white](https://info.tvisioninsights.com/hs-fs/hubfs/Assets%202018%20-%20S2/Images/tvision-white.png?width=190&height=22&name=tvision-white.png "tvision-white")](https://info.tvisioninsights.com/)

Share This!

![](https://info.tvisioninsights.com/hubfs/StateStreaming2025H1-web-header.jpg)

# TVision State of Streaming

August 12, 2025

#### Download the Report

 

**Welcome to TVision’s State of Streaming! **

 

In this report we take a look at the apps, viewer trends, shows and events that were key to streaming innovation in the first half of 2025.

We reveal:

- The apps on America's TVs
- How genre alignment impacts ad attention;
- How content ratings impact attention
- The increase in streaming live sports, and more. 

**Download the report today!**

 Subscribe to our e-newsletter

 The TV landscape is changing quickly - let us help you keep in the know without cluttering your inbox.

- [![](https://info.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/Images/linkedin-white.png)](https://www.linkedin.com/company/TVision-Insights)
- [![](https://info.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/Images/twitter-white.png)](https://twitter.com/TVisionInsights)
- [![](https://info.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/Images/fb-white.png)](https://www.facebook.com/TVisionInsights)

[![tvision-white](https://info.tvisioninsights.com/hs-fs/hubfs/Assets%202018%20-%20S2/Images/tvision-white.png?width=190&height=22&name=tvision-white.png "tvision-white")](https://www.tvisioninsights.com/)

© 2026 TVision. All Rights Reserved. | [Privacy Policy](https://info.tvisioninsights.com/privacy-policy)