Understand how TV Viewability impacts your media investment.
Several years ago, IPG’s report on digital viewability shook the industry. And for good reason. 31% of all digital video ads werenotviewable. More than$59 Billionwill be spent on TV ads this year, without knowing how viewable the ads are.
Groundbreaking study of TV viewability
IPG analyzed more than 5 million TV ad impressions - over 39,464 hours of ad content - using proprietary TV performance data.
TV has a viewability problem
If a TV ad airs to an empty room, can it have an impact?
TV Viewability is measurable by advertiser, and can be optimized
Understand how viewability varies on TV - across industries, dayparts, ad lengths, pod positions, and times of day.
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