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title: IPG TV Viewability Report | TVision
description: Quantify TV Viewability. Several years ago, IPG’s report on digital viewability shook the industry. And for good reason. 31% of all digital video ads were not viewable.  More than $59 Billion will be spent on TV ads this year, without knowing how viewable the ads are.
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# Report: Quantifying TV Viewability

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#### Download the Report

**Understand how TV Viewability impacts your media investment.**

Several years ago, IPG’s report on digital viewability shook the industry. And for good reason. 31% of all digital video ads were not viewable.  More than $59 Billion will be spent on TV ads this year, without knowing how viewable the ads are. 

- #### Groundbreaking study of TV viewability
  
  IPG analyzed more than 5 million TV ad impressions - over 39,464 hours of ad content - using proprietary TV performance data.
- #### TV has a viewability problem
  
  If a TV ad airs to an empty room, can it have an impact?
- #### TV Viewability is measurable by advertiser, and can be optimized
  
  Understand how viewability varies on TV - across industries, dayparts, ad lengths, pod positions, and times of day.

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