In this Industry Spotlight, we take a look at how some of the largest insurance advertisers - among the highest-spending TV advertisers in the world - are breaking through to engage viewers with their ads on TV and CTV.
Be sure to check out our Insurance Industry Spotlight page - which compares ad engagement scores for Allstate, Geico, Progressive, Liberty Mutual, and State Farm. Or register now with the form on this page to watch a recording of the webinar, where we review the report findings and further analyze attention and viewability for the top ads from these brands.
Remember, when it comes to attention even small optimizations across media placements and creative elements can deliver a real impact on brand awareness.