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Understanding TV Attention for Vivo Pro Kabaddi League

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Vivo Pro Kabaddi League Season 8 Delivers TV Attention

In this report, we dive into TV viewer attention and engagement with ads in India. We examined Attention to Duration (ATDI) across various lenses – genre, program, pod duration, as well as what creative elements drove attention to PKL.​

ATDI measures how effectively a specific ad keeps a viewer’s eyes on the TV relative to the duration of the commercial. ​

​This report includes the following analysis of TV viewing in India for PKL specifically:​​

  • PKL has high Attention compared to other genres and impact shows, including the PPL show on Kabaddi​.
  • Shorter pod durations lead to high Attention for PKL.​
  • POD position in PKL has minimal impact on Attention​.
  • Ads on PKL capture Attention best.​
  • Specific creative elements drive high Attention to ads during PKL.​

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