Vivo Pro Kabaddi League Season 8 Delivers TV Attention
In this report, we dive into TV viewer attention and engagement with ads in India. We examined Attention to Duration (ATDI) across various lenses – genre, program, pod duration, as well as what creative elements drove attention to PKL.
ATDI measures how effectively a specific ad keeps a viewer’s eyes on the TV relative to the duration of the commercial.
This report includes the following analysis of TV viewing in India for PKL specifically: