TV Attention Report for India

Vivo Pro Kabaddi League Season 8 Delivers TV Attention

In this report, we dive into TV viewer attention and engagement with ads in India. We examined Attention to Duration (ATDI) across various lenses – genre, program, pod duration, as well as what creative elements drove attention to PKL.

ATDI measures how effectively a specific ad keeps a viewer’s eyes on the TV relative to the duration of the commercial.

This report includes the following analysis of TV viewing in India for PKL specifically:

PKL has high Attention compared to other genres and impact shows, including the PPL show on Kabaddi.
Shorter pod durations lead to high Attention for PKL.
POD position in PKL has minimal impact on Attention.
Ads on PKL capture Attention best.
Specific creative elements drive high Attention to ads during PKL.

Understanding TV Attention for Vivo Pro Kabaddi League

Download the Report