TV Attention Report for India

Cricket Delivers Attention Like No Other Programming in India

In this report we dive into TV viewer attention and engagement with ads in India. We examined Attention across various lenses - pod duration by genre, daypart, and creative length.

This report includes the following analysis of TV viewing in India for Cricket World Cup specifically:

Attention Varies Across Genres
Cricket sees higher Attention over Top Programs
Shorter Pod Durations Lead to High Attention for Cricket
Pod Position and Attention
Top Ten Percentile of Ads based on ATDI
The Ads that Captured Attention Best

TV Ad Attention in India - Focus on Cricket

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