In our second report on TV advertising attention in India we take a look at the factors that influence ad performance. It's not just great creative that drives attention, but other elements of the media plan matter as well, including pod position, programming genre and ad duration. In this report we take a deeper look into the mega-popular sport of cricket. We looks at how the games, including the pandemic-shortened IPL season, drove ad attention compared to other television genres. Download the report to learn more.