---
title: TV Attention Report for India
description: India TV Attention metrics
image: https://info.tvisioninsights.com/hubfs/iStock-840846518.jpg
---

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# The TV Attention Report - India

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#### Download the Report

We know that TV advertising only works if people are in the room to pay attention to it. In this report we take a look at how attention to TV in India varies across dayparts, genres and pod length. Advertisers who optimize for attention improve brand recall and business outcomes. 

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