As viewers spend more time than ever streaming content across a growing number of CTV apps, media buyers and sellers alike need an accurate understanding of how many people are in the room, who they are, and who among them is paying attention.
At TVision, we’ve put together some must-know insights on CTV Co-Viewing to help marketers and platforms better value CTV ad inventory.
Download our report to find out:
The most Co-Viewed ad-supported CTV apps
The CTV programs with the highest Co-Viewing rates
How Co-Viewing impacts attention across demographics and genres