84% of households are now CTV enabled, but as the industry quickly shifts, marketers are held back by outdated models for media measurement and a lack of transparency from CTV's walled gardens. Marketers need more insight into strategies that engage this connected audience.
That’s why TVision's developed our first-ever CTV Advertising Report. Using our single-source, panel-based approach, we’ve analyzed viewer engagement across networks and platforms to help advertisers understand what’s really happening with CTV viewing.
Inside the report, gain valuable insights such as:
How viewer behavior is shifting between Linear TV, AVOD, and SVOD content
The top CTV apps delivering ad attention
Which advertisers are leading the way in CTV
How premium content release strategies impact viewer engagement
Download the CTV Advertising Report today to start building smarter CTV campaigns.