When it comes to TV advertising, the industry has often planned campaigns based on the assumption that the more someone sees an ad, the less attention they’ll pay. But what if wearing an ad in were just as important as avoiding ad wear out?
At TVision, we’ve put together some must-know insights to help marketers strike the optimal balance between giving an ad enough exposure to capture viewer attention while avoiding the risk of too much repetition.
Download our report to find out:
The average number of ad exposures before an ad wears in
Does the ideal frequency vary in Linear vs. CTV?
How does campaign length impact ad frequency?
How does ad repetition impact Attention in CTV?
Do certain industries need to rotate creatives more or less often?