As Marketers, we know that clever media planning and stellar creative are both essential when it comes to winning the battle for attention. But countless other factors can impact how well a creative performs once it’s in flight.
At TVision, we took a deeper dive into what makes a specific creative more likely to engage viewers — compiling must-known insights and actionable tips to make sure your creative shines through.
Download our full report to find out:
The best frequency for Ad Attention
How pod position impacts attention to creative
How humor, programming, and celebrity endorsements engage audiences