How Humor, Programming, and Celebrity Endorsements Engage Audiences
As marketers, we intuitively know where and when an ad airs on TV plays an essential role in earning audience attention. But it's about more than scoring a placement in the best-rated primetime programs.
At TVision, we looked at how contextual relevancy—specifically, the combination of a program's genre and the tone of the ad—can also impact how well an ad keeps viewers' eyes on the screen.
Download our report to find out:
Do comedy viewers pay more attention to funny ads?
How does ad length impact attention for funny vs. serious ads?
Does comedy ad attention vary by program length?
Do ads featuring star athletes get more attention during major sporting events?