Co-viewing accuracy (or inaccuracy) is the biggest challenge to effective TV and CTV measurement today.
Co-viewing estimates directly impact:
- Reach and frequency
- CPMs and budget efficiency
- Campaign guarantees
- Cross-platform evaluations
Incorrect co-viewing numbers can massively impact campaign reach - by as much as 30%. This creates waster for advertisers - and lost opportunity for publishers.
Download our latest report "Understanding Co-Viewing Measurement" to learn about the challenges facing our industry, and what CMOs, brands, agencies, publishers and measurement providers need to do to address the problem.
Download the report today!
