Imagine your audience is at the edge of their seats during a favorite TV show. Does this mean they're more likely to keep their eyes on the screen when the commercial break starts?
Yes! It turns out high-attention programming does indeed keep viewers more engaged with ads.
TVision analyzed program and ad time for media placements across all linear TV networks and found a strong correlation between how well an audience pays attention during a program and its corresponding ad spots.
Download our report to see the full results.