What if everything we assumed about frequency is wrong?
For a long time, the advertising industry has planned campaigns based on the assumption that increased frequency and over-exposure have a direct and predictable relationship to ad wearout. The more times someone sees an ad, the less attention they’ll pay.
But what if the connection between frequency and wearout is not so clear cut all the time?
In this report we highlight research from TVision and the University of California at San Diego's Rady School of Management to answer the questions:
How does ad frequency impact viewer attention?
Does the assumption that lower ad frequencies are better hold true?
The results will surprise you. Download the full report to learn more about the relationship between attention and frequency.
