“If last year didn’t kill the Upfront, nothing will,” a media chief at one of the largest TV advertisers in the world recently told us. It’s true, the Upfront is here to stay. So how do we make it better?
By making smart investments that factor in audience attention, advertisers can ensure their budgets deliver more value than ever before. In this report we identify six game-changers for how to get, retain, and validate audience attention in this year’s upfront:
